Ebook Download | Values-Centered Entrepreneurs and Their Companies | Many people think of Social Responsibility as corporations giving to some organization like CarbonFund.org or some small charity. However, this book brilliantly illustrates that there are thousands of ways that organizations small and large can systemically utilize the resources of the firm to give back in a synergistic manner that actually enables the mission of the firm.It's an easy read, has loads of examples, and is informative. This book constantly igniting new ideas as I went through it - most of which are in the process of being implemented at the company. One of the first initiatives that we undertook was diverting a % of revenue into a fund that is managed by the employees. Our team is predominately women & middle-aged who aren't the best at technology. We needed to implement a new accounting tool to track profitability / account. However, we wanted clients to know that their expenses are going to help a charity, so the team ACTUALLY adopted the technology solution because they WANTED to tell the clients how much time & how many $$ we gave to this particular charity.
This book was the genesis for this new initiative and we are giving copies to clients. We have talked about terminating existing relationships with clients who are not at least talking about ways to be socially responsible at some level in their businesses.
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