Ebook Download | Kostas Iatrou, "Airline Choices for the Future" | This is a very good book for both industry professionals as well as students looking to dive into the complex business of the airline industry. Given the various web of regulation surrounding the industry, this text presents a constructed illustration of what is to come, based on historic market moves, along with what are the most probable scenarios for the industry. With the global alliances growing like hot cakes its hard to follow which airline is where these days; reading the true fundamental reasonings behind airline executive's motivation to join a unique alliance will help the reader understand the value proposition, from various cases, where alliances are the true future "virtual merger" alternative for traditional mergers, which in today's geo-political environment will unlikely create a successful global airline.
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