Ebook Download | Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture | John Moore had a back stage seat at Starbucks. He didn't just see the production, he was a stagehand. He gives amazing insight into not just how Starbucks became the first name in coffee, but also why it became so robust.Get pad and pen in hand and get ready write. This book is especially valuable to business owners because it induces many "aha" moments. Ideas you will want to implement in your business flow from the pages.
Reading John Moore's golden little book of Starbucks Tribal Knowledge is not a 'how-to' marketing book; it's more 'how-come.' Divided into three sections: Branding, Customer Experience, and the Workplace, Tribal Knowledge zooms through short, concise and easy-to-read chapters. You learn how come Starbucks always executed promotions successfully by using a brand checkbook. You learn how Starbucks tapped into people's wants, and not their needs. You learn how come Starbucks always seems to have the type of employees you wish you could hire at your business.
At the end of the book, Moore asserts that profit is a by-product and happens as a direct result of doing things right. For business owners, profit will be a by-product of reading this book and then integrating some of the tribal traditions John Moore has gleaned from his years at Starbucks.
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